Public Affairs & Communications

Wbd STRATEGY

Developing communication that drives transparency and strategic positioning
 

Getting the word out on what you and your organization does shouldn’t require extra effort.  Whether you’re the CEO building a thought leadership profile or an organization looking to repair or advance your brand, we will help you find your voice and cut through the crowded communications landscape. Our experts will articulate ideas and craft internal and external communications plans to help educate, inform, and engage your audiences.

Our Solutions

Media Relations & Congressional Affairs

Our experts understand that all media – earned, owned and shared – should work seamlessly to increase visibility, influence stakeholders, and drive action. Our experts will provide you the tools, kits, and training to help you with media relations, provide you the training to succeed, and create the content to be disseminated to the various publics including congressional affairs.

Event Planning & Management

From large conferences and exhibits to internal events, our team has experience managing a wide array of federal events.

Community Partnerships

WBD has fostered long-standing relationships between federal organizations and community partners. From leading IT corporations to small non-profits, our experts help government foster relationships that promote key messaging and advance their mission.  

Crisis Communication

Our team’s experience at the top levels of media, business, and politics will help you maneuver through chaos to deliver on your objectives and generate trust. We work to empower you and your leaders to execute solutions consistent with your organization’s core expertise and values.

Executive Communication

To be considered a thought leader is not merely a matter of positive PR or subject-matter-expert status – although, they are often by products of a leadership campaign. WBD will ensure you and your business are rightfully parlayed as an early mover with a reputation for insight and influence using our strategic planning and business insights.

Workforce Engagement

Our experts aggregate employee feedback to develop and implement data-driven, grassroots workforce engagement campaigns. WBD focuses on the full employee experience – from recruiting to day-to-day operations – to ensure engagement drives performance.

Our Results

Owning the Conversation.

Delivering Results

WBD understands when the stakes are high, the pressure is on. We have helped clients engage the audience that matter the most by navigating across audiences, platforms and places to enhance and leverage your reputation.

Success Story

Office of the Administrative Assistant to the Army – Workforce Engagement

Our team refined these core capabilities of the OAA through strategic communication support. Our experts re-designed internal and external websites, re-imagined social media, supported the most senior Army civilian with public speaking engagements, and created integrated media relations campaigns. WBD understands the complex communications channels OAA needs to complete the mission.

Our Experts Are Here

For You

WBD has managed some of the most complex corporate and political engagements over the last several years and know what it takes to make you stand out.

Our experts promise to bring a detailed level of understanding of the opportunities and issues you may face.

Success Story

Joint Service Provider – Congressional & Legislative Affairs

 

Insights

Change Management’s ADKAR Model

The ADKAR Model is a proven means to facilitate change management. The model provides a clear, step-by-step way for organizations to adopt new processes and procedures.

Five Steps for a Successful CRM Rollout

A well-defined CRM implementation plan that includes project management, testing, training, and appropriate tools can ensure as successful CRM rollout.

U.S. Federal Agencies Create New Technologies to Help Solve Climate Challenges

Three U.S. Federal agencies, the Department of Energy, USDA, and the EPA, are funding new research and technologies to tackle the climate crisis and reduce greenhouse gasses.

Private Sector Investment in Biotechnology Improves Global Vaccine Production and Distribution

Biomanufacturing plants for vaccine production and distribution is an expensive investment, confining most plants — and their vaccine distribution — to wealthier countries. Private sector investment in biomanufacturing in low-to middle-income countries can create the global health infrastructure necessary for equitable vaccine distribution.

Modernizing Financial Management Practices for the Department of Defense

]Multiple DoD financial management practices are rated “high-risk” according to two U.S. oversight bodies responsible for mitigating federal inefficiency and waste. The Government Accountability Office and DoD Inspector General cite ineffective financial management...

Are “New Normal” Industrial Policies in South Asia Well-Manufactured?

The disruption of the COVID-19 pandemic has caused worldwide shocks in both supply and demand over the past two years. This has been particularly evident in South Asia - a global manufacturing hub and home to some of the largest and fastest growing countries in the...

Key Features of a Customer Relationship Management Communications Plan

Implementing a strategic internal CRM communication plan and providing training will reduce employee resistance to adopting a new CRM system and generate enthusiasm.

Keys to Acquisition Planning

Two essential documents used to prepare in the pre-award stage are the acquisition strategy and acquisition plan. These documents prevent issues like schedule and scope creep. The acquisition strategy is a comprehensive plan that identifies and describes the...

Public Health Solutions: Health IT and Informatics

Recent advances in healthcare information technology can offer an equitable U.S. national public health platform for all.

WBD Review Essay — The Enduring Struggle: The History of the U.S. Agency for International Development and America’s Uneasy Transformation of the World

A review by Washington Business Dynamics of John Norris’ well-written, carefully researched, and provocative history of USAID.

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