Communications

Wbd Analytics

Creating narratives with a purpose
 

Our team is comprised of global strategists, designers, developers, and innovators who work in tandem to craft human-centric, data-driven communications. The result – workforces and communities that form lasting connections with your organization and its mission in order to shape culture, grow your organization’s brand, and drive organizational value.

Our Solutions

Integrated Marketing Communications

Our team produces interactive brand experiences by integrating communication across a variety of marketing channels. Using data-driven insights, we craft stories and experiences tailored toward your mission.

Public Affairs & Communications

When it comes to creating the narrative to help advance your project goals, our experts will develop a public relations and media communications plan to help enhance your business reputation and find the positive messages to translate into positive stories.

Human Capital & Learning

We unlock workforce transformation through integrated talent management. Our experts use the latest in workforce analytics to foster continuous learning and forward-thinking talent solutions.

Our Results

Success Story

Joint Service Provider

Our WBD consultants developed an enterprise calendar and long-term roadmap with clearly defined priorities and measures of success. By integrating this operational roadmap and utilizing it as a workforce communications tool, those at every tier of the organization were better able to track and monitor the organization’s progress toward its long-term strategy. Our support extended into bimonthly leadership offsites to continue building management tools and for stress testing the strategy in wargaming scenarios. Finally, our team developed and implemented a supporting strategic communications plan to build

Success Story

Waggl

Our experts introduced Waggl, a dynamic crowdsourcing solution, as a service offering to more than 55,000 Department of Defense customers. One of the first tools of its type to be securely hosted on the DoD Cloud, the platform’s user-friendly interface and interactive features enable senior leaders to easily navigate immense data in real-time and generate visual representations of stakeholder insights.

WBD has leveraged this tool to tap into the pulse of more than 35 DoD organizations, ultimately informing large-scale transformation and communications programs for the Joint Chiefs of Staff, White House Communications Agency, U.S. Air Force, National Guard Bureau, and more.

Insights

Change Management’s ADKAR Model

The ADKAR Model is a proven means to facilitate change management. The model provides a clear, step-by-step way for organizations to adopt new processes and procedures.

Five Steps for a Successful CRM Rollout

A well-defined CRM implementation plan that includes project management, testing, training, and appropriate tools can ensure as successful CRM rollout.

U.S. Federal Agencies Create New Technologies to Help Solve Climate Challenges

Three U.S. Federal agencies, the Department of Energy, USDA, and the EPA, are funding new research and technologies to tackle the climate crisis and reduce greenhouse gasses.

Private Sector Investment in Biotechnology Improves Global Vaccine Production and Distribution

Biomanufacturing plants for vaccine production and distribution is an expensive investment, confining most plants — and their vaccine distribution — to wealthier countries. Private sector investment in biomanufacturing in low-to middle-income countries can create the global health infrastructure necessary for equitable vaccine distribution.

Modernizing Financial Management Practices for the Department of Defense

]Multiple DoD financial management practices are rated “high-risk” according to two U.S. oversight bodies responsible for mitigating federal inefficiency and waste. The Government Accountability Office and DoD Inspector General cite ineffective financial management...

Are “New Normal” Industrial Policies in South Asia Well-Manufactured?

The disruption of the COVID-19 pandemic has caused worldwide shocks in both supply and demand over the past two years. This has been particularly evident in South Asia - a global manufacturing hub and home to some of the largest and fastest growing countries in the...

Key Features of a Customer Relationship Management Communications Plan

Implementing a strategic internal CRM communication plan and providing training will reduce employee resistance to adopting a new CRM system and generate enthusiasm.

Keys to Acquisition Planning

Two essential documents used to prepare in the pre-award stage are the acquisition strategy and acquisition plan. These documents prevent issues like schedule and scope creep. The acquisition strategy is a comprehensive plan that identifies and describes the...

Public Health Solutions: Health IT and Informatics

Recent advances in healthcare information technology can offer an equitable U.S. national public health platform for all.

WBD Review Essay — The Enduring Struggle: The History of the U.S. Agency for International Development and America’s Uneasy Transformation of the World

A review by Washington Business Dynamics of John Norris’ well-written, carefully researched, and provocative history of USAID.

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