Communications

Wbd Analytics

Creating narratives with a purpose
 

Our team is comprised of global strategists, designers, developers, and innovators who work in tandem to craft human-centric, data-driven communications. The result – workforces and communities that form lasting connections with your organization and its mission in order to shape culture, grow your organization’s brand, and drive organizational value.

Our Solutions

Integrated Marketing Communications

Our team produces interactive brand experiences by integrating communication across a variety of marketing channels. Using data-driven insights, we craft stories and experiences tailored toward your mission.

Public Affairs & Communications

When it comes to creating the narrative to help advance your project goals, our experts will develop a public relations and media communications plan to help enhance your business reputation and find the positive messages to translate into positive stories.

Human Capital & Learning

We unlock workforce transformation through integrated talent management. Our experts use the latest in workforce analytics to foster continuous learning and forward-thinking talent solutions.

Our Results

Success Story

Joint Service Provider

Our WBD consultants developed an enterprise calendar and long-term roadmap with clearly defined priorities and measures of success. By integrating this operational roadmap and utilizing it as a workforce communications tool, those at every tier of the organization were better able to track and monitor the organization’s progress toward its long-term strategy. Our support extended into bimonthly leadership offsites to continue building management tools and for stress testing the strategy in wargaming scenarios. Finally, our team developed and implemented a supporting strategic communications plan to build

Success Story

Waggl

Our experts introduced Waggl, a dynamic crowdsourcing solution, as a service offering to more than 55,000 Department of Defense customers. One of the first tools of its type to be securely hosted on the DoD Cloud, the platform’s user-friendly interface and interactive features enable senior leaders to easily navigate immense data in real-time and generate visual representations of stakeholder insights.

WBD has leveraged this tool to tap into the pulse of more than 35 DoD organizations, ultimately informing large-scale transformation and communications programs for the Joint Chiefs of Staff, White House Communications Agency, U.S. Air Force, National Guard Bureau, and more.

Insights

Building for a New Climate Reality

Record-breaking costs in infrastructure damage are increasing every year due to climate-change disasters in the United States. Climate resilient infrastructure must be designed to meet the new climate reality, and mitigation measures added to existing structures.

“Buying Clean” and Sustainable Public Procurement: New Opportunities for Federal Contractors

Global warming due to greenhouse gas emissions is the number one threat to the environment and the economy for everyone, everywhere. To increase resilience to a changing climate, nearly every human activity must embrace more sustainable practices to limit global...

State of the Industry: Project Management Certification

Project management is a difficult discipline that cuts across organizations globally. Global demand for top-talent in project management continues to rise, and organizations are increasingly seeking advice on how to identify and hire the best project managers. In...

Human-Centered Design Solves Client Needs

Human-centered design offers innovative solutions by placing human needs at the center of the problem-solving process. The designers from organizations that employ human-centered design seek first to thoroughly understand the people who are experiencing the problem before crafting a solution to solve the needs of their clients.

Acquisition Alert: The PRICE Act of 2021

Shortening the Long Pole of the Acquisition Tent The Promoting Rigorous and Innovative Cost Efficiencies for Federal Procurement and Acquisitions Act of 2021 (PRICE Act of 2021) was signed by President Biden on 02/22/2022. The PRICE Act intends to improve acquisitions...

Change Management’s ADKAR Model

The ADKAR Model is a proven means to facilitate change management. The model provides a clear, step-by-step way for organizations to adopt new processes and procedures.

Five Steps for a Successful CRM Rollout

A well-defined CRM implementation plan that includes project management, testing, training, and appropriate tools can ensure as successful CRM rollout.

U.S. Federal Agencies Create New Technologies to Help Solve Climate Challenges

Three U.S. Federal agencies, the Department of Energy, USDA, and the EPA, are funding new research and technologies to tackle the climate crisis and reduce greenhouse gasses.

Private Sector Investment in Biotechnology Improves Global Vaccine Production and Distribution

Biomanufacturing plants for vaccine production and distribution is an expensive investment, confining most plants — and their vaccine distribution — to wealthier countries. Private sector investment in biomanufacturing in low-to middle-income countries can create the global health infrastructure necessary for equitable vaccine distribution.

Modernizing Financial Management Practices for the Department of Defense

]Multiple DoD financial management practices are rated “high-risk” according to two U.S. oversight bodies responsible for mitigating federal inefficiency and waste. The Government Accountability Office and DoD Inspector General cite ineffective financial management...

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